DeliveryStrategyLeadership
A delivery framework, built from scratch
The delivery methodology that carried Pine Media from startup to established ISP.
- Year
- 2019—now
- Role
- Methodology design · Governance

The problem
A telecoms startup growing faster than anyone could track. No methodology, no governance, no reporting cadence — so nobody could answer what was live, what was blocked, or what came next without asking three people.
What I built
- 01Built the framework from the ground up: governance, reporting cadence, runbooks and milestone tracking.
- 02Rebuilt the method twice as the business changed shape. Traditional Sprints first, then a five-stage Outcome-Oriented Agile model — Plan, Scope, Align, Blockers, Retrospective — and now OKRs as the primary planning lens.
- 03Put the tooling underneath it: Notion for documentation and method, ClickUp for active delivery, with templates and reporting built in rather than bolted on.
Outcome
The business got a portfolio view it never had. What's live, where it sits, who's blocked, what's next — answerable from the board rather than from memory.
Next project
CRM transformation onto Zoho